Holiday music may not be top of mind for everyone just yet, but for artists and music professionals, now is a great time to start promoting festive songs.
Before malls start playing holiday classics on repeat, radio stations are already programming seasonal music well in advance. Post-production is also in full swing for movies and episodes set for release over the holiday break.
If you have a broadcast-ready Christmas single, holiday release, or seasonal catalog in your repertoire, putting it in front of industry professionals early gives the gift of lead time. Right now, Play MPE® is offering Symphonic members 10% off a first music promotion campaign with Caster+.
Here’s everything you need to know…
How To Get Your Holiday Music Heard By Industry Curators with Play MPE’s Caster+
Why Promote Seasonal Songs So Early?
Programming is often planned months in advance. By the time gift-giving season is upon us, most industry curators across radio, media, blogs, music supervision, brand curation, and more have already selected songs.
Promoting your music early provides ample time to discover your release and decide whether it’s a fit.
An early promotion campaign can help you:
- Get your music in the ears of industry pros actively seeking holiday music
- Reach media, freelance writers, and blogs scouting seasonal music in advance
- Give programmers enough time to listen and consider your release for radio
- Create opportunities for sync placements in film & TV by reaching supervisors during post-production
- Build awareness for a forthcoming release before the market is saturated
📌 NOTE: Caster+ watermarks and encrypts your release to protect your music, which means you can feel confident servicing future holiday releases. Just add your street date and preferred impact date, and you’re good to go!
Reach Verified Music Curators with Caster+
Play MPE’s Caster+ makes it easy for independent artists, record labels, and promoters to distribute music promotion campaigns to verified, human, active industry pros.
Reach decision-makers across radio, media, music supervision, and more, to give your holiday music the chance to be discovered alongside releases from established artists and labels.
Once your music is promoted, you can also view engagement reporting to see how your release is performing. All release campaigns last six months and include two free resends, which can be updated with new stats and promotional information.
Give Your Festive Repertoire a Head Start
Timing can make a difference when it comes to seasonal music.
A holiday song may only have a short window each year to make an impact, so waiting until December to start promoting can mean missing valuable opportunities.
Seasonal songs can be relevant to radio programming, editorial playlists, films, television, advertising, and other curated holiday content.
The earlier your music is heard, the more opportunities there are.
A Special Offer for Symphonic Members New to Play MPE’s Caster+
Ready to start promoting?
Symphonic members new to Caster+ can sign up for an account and receive 10% off the first music promotion campaign.*
To claim this offer:
- Sign up through the Symphonic x Play MPE landing page
- Create your first release with Caster+ and selected packages: International Holiday Bundle and Music Supervisors are recommended!
- Enter promo code SYMPHONIC10 at checkout
- Receive 10% off your first campaign
*This offer is available to new Caster+ accounts only
Whether you’re releasing a brand-new holiday track or bringing a seasonal song back for another year, now is the time to put your promotion plans in motion. Give your music the lead time it needs to reach the people who can help get it heard.
📌 Promote Music with Caster+ and get 10% off your first music promotion campaign with code SYMPHONIC10.
