Here at Symphonic, we pride ourselves on making sure our clients get the most out of our services. Through our global reach, extensive network and tech, in-depth industry knowledge and years of experience, we’re stoked to have been able to provide hundreds of artists with the resources they needed to get to the next level in their artist journey. One of those artists is multi-talented, French producer and DJ, CloZee! Here’s what we did…
Case Study: CloZee
About CloZee 
A purveyor of lucid sounds, French producer Chloé Herry is a worldly and rhythmic figure in the electronic music atmosphere. Now based in Denver, she has made a name for herself by skewing the usual curves of bass music and evoking a spiritual and evolutionary sound. Known by her alias “CloZee,” she has carved her unique path by bending the traditional boundaries of bass music and infusing her work with a spiritual and evolutionary essence. CloZee partnered with Symphonic for the distribution of her highly anticipated third studio album, “Microworlds,” released on July 21, 2023.
First, we distributed her music.
Maximizing her global reach, we distributed CloZee’s music to our extensive network of over 200 DSPs (Digital Service Providers). This strategic move ensured that her exceptional sounds resonated with audiences worldwide, creating an unprecedented wave of exposure and engagement for her remarkable music.
Next, we got her a Client Manager.
To ensure a seamless and fruitful collaboration, we assigned a dedicated client manager to CloZee, who maintained consistent communication through weekly status and feedback calls. This personalized approach allowed us to meticulously address all aspects of the marketing strategy, execution, and general operations, resulting in a harmonious partnership that fostered excellence.
In addition, CloZee received our priority client service, enabling us to expedite deliveries to DSPs, which gave her music expedited exposure, cementing her position as a prominent artist within the digital music landscape. In turn, this commitment to superior service played a pivotal role in propelling her music to new heights and achieving unparalleled results.
Now, we came up with a strategy…
CloZee’s team showcased exceptional foresight and planning for the “Microworlds” album launch. A meticulously crafted release schedule, complemented by compelling marketing drivers, set the stage for a highly successful rollout. The well-crafted release plan ingeniously featured three singles, each accompanied by professionally produced official videos. This strategic approach effectively generated excitement and anticipation for the upcoming album.
Next, we needed a powerful marketing arsenal with a diverse array of marketing drivers to bolster the album’s impact. The comprehensive campaign included targeted press outreach, strategic digital advertising, engaging short form content, prominent artist features, and electrifying festival performances. Additionally, the announcement of a 45 city album release tour added further momentum to the campaign.
In addition, we then forged strong partnerships with DSP (Digital Service Provider) platforms, proactively presenting the release schedule and marketing plan well in advance. This thoughtful approach allowed for adequate lead time for editorial consideration, enhancing the album’s chances of being prominently featured on DSPs. Notably, the marketing efforts extended to engaging Pride programming. By incorporating Pride-related content and themes, we showcased CloZee’s commitment to inclusivity and community engagement. 🔊
Results:
- 46 playlist adds across major streaming platforms, including Spotify, Apple Music, YouTube, Amazon Music, Pandora, Audiomack, Beatport, NetEase, and SoundCloud.
- Over 3 million album streams and counting. The consistently growing streaming numbers underscore the album’s enduring popularity.
- In alignment with campaign goals, we achieved a significant breakthrough by securing Pride programming on Spotify’s GLOW playlists in the US & Canada.
- Cover spot on Spotify’s influential Bass Arcade playlist, boasting an impressive following of 970k.
- 49% increase in daily Spotify listeners from before the first single’s release (April 21st) to the album’s highly anticipated launch (July 21st).
- Throughout the three-month album rollout, the artist’s Spotify profile experienced a phenomenal boost with over 7,000 new followers.
Since 2006, we have worked with independent artists, labels, and managers to build and grow their brands and businesses. Alongside our legendary client support team, artists all over the world can get the most out of their music with the help of our technology, music distribution network, royalty management, music monetization services, and music promotion tools.
Your team can make or break your success, especially as an independent artist. This success story is a true testament to the power a comprehensive marketing strategy can have in elevating an artist’s trajectory. With a team that has your back, there’s nothing you can’t do.
Want to see what we’ve done for other artists? // Check out our other case studies right here.
