Video plays a bigger role than ever in how artists connect with fans, tell their stories, and expand their reach. From official music videos to visual content across platforms, making sure everything is delivered and presented correctly is a key part of any release strategy. 🎬 ✨ Here at Symphonic, Vanessa Schiano leads that effort as our Manager of Video Distribution & Encoding. She oversees how our clients’ videos are prepared, processed, and delivered to platforms, ensuring everything meets the technical standards required to go live smoothly and look its best across services.
Vanessa plays a massive role in helping our clients’ visual content reach audiences around the world, managing video deliveries, maintaining quality and consistency behind the scenes, and so much more. In this spotlight, we’re excited to shine a light not only on her but also on the work she does within our video team. Get to know her below…
Meet Our Team: Vanessa Schiano
What’s one service or tool at Symphonic that you think more artists should take advantage of?
“Video Distribution! Video Distribution is key to getting your music heard by a wider audience, for at its core, music videos are a strong promotional tool for the track. Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on, but it’s also easy to share across multiple platforms…”
“With video distribution, you can get your content more exposure and, as a result, real growth as an artist.”
What’s one thing you wish more artists knew before reaching out for support?
“That you should not rush your video release as soon as you receive the final video file. Instead, give yourself time to tease its release and promote its upcoming release.”
What’s one of the most common support questions you get?
“Can I get login access to my Vevo channel?”
“No! Vevo manages its channels and does not allow artists to log in and have access to them. However, as your content provider to Vevo, we can make changes to the Vevo channel on your behalf.”
“And if you have an Official Artist Channel on YouTube with your Vevo channel linked to it, you can use the Official Artist Channel filter to view analytics for videos uploaded to your Vevo channel…”
“To use filters, select the Official Artist Channel filter from the menu at the top of your Analytics tab in YouTube Studio.”
What’s a common mistake artists make that’s easy to avoid with the right prep?
“Not having a marketing plan with clear release dates and strategies.”
“We have SO many resources on our blog to help with this! Plus, we recently launched our Release Campaign Builder tool that creates custom plans for you. There’s really no excuse not to have a plan these days.
Can you share a moment when you felt you really made a difference for an artist?
“Scoring Vevo playlist pickups for our client videos always puffs me up with pride like a Video Distro Mama Hen.” 🫶
“And I always get so many nice email replies with how excited they are to share the placement! It’s the best feeling.”
What’s been the most rewarding part of working at Symphonic?
“Working with truly talented musicians and artists, and being exposed to a delicious melting pot of genres of music and styles of video.”
What artist(s) are you listening to/loving right now?
“THOT SQUAD for sure. Their track “HOES DEPRESSED” is my main workout track!
“I am also digging RAEGAN’s latest release, “RAEGAN CORE”. “
It’s time to take your music career to the next level… and we can help you get there.
Here at Symphonic, we pride ourselves on providing established and thriving artists, record labels, managers, and distributors with the team, music marketing, and business intelligence they need to grow revenue and brand awareness through music promotion and distribution to over 200+ digital music stores and streaming services.
Whether you’re just starting out or an established act, we have a plan tailored to your specific needs. Click the links below to check out our two available plans for artists at every level below…
Starter 🤝 Partner
