For independent artists who do it all, from songwriting to visuals, finding an audience that truly connects with their vision is key. That’s exactly what above velvet air set out to do. With the help of Songfly and Symphonic, his self-produced single didn’t just reach new ears; it sparked real, measurable growth. Let’s take a closer look…
SongTools x Symphonic Case Study: above velvet air
About
above velvet air is the solo project of the frontman of the Filipino alt-rock band December Avenue. Stepping into full creative independence, he writes, produces, and performs everything himself, blending acoustic, electronic, and ambient elements into a genre-fluid sound. Rich with guitars, synths, piano, and harmonica, the project channels years of experience into something entirely his own.
With “Of Anchor and Fire,” he marked a new chapter, one grounded in artistic freedom and supported by smart, data-driven marketing.
The Campaign
Through Symphonic’s integration with Songfly, a full-funnel Instagram campaign was launched with one click. Using artwork and metadata from the release, Songfly’s technology automatically targeted ideal fans and drove them directly to major streaming platforms like Spotify, Apple Music, YouTube Music, and Deezer.
The ad campaign ran for 15 days, promoting “Of Anchor and Fire” to highly engaged audiences across Instagram.
Results
The numbers speak for themselves:
- 659.91% increase in daily new Spotify listeners, jumping from 21.35 to 162.24
- 6,200+ impressions generated during the campaign
- 76 total new fans converted across DSPs
- 6.81% increase in Spotify followers
- 3.14% increase in Instagram followers
For a project without heavy promo or a major label push, this kind of performance shows just how effective the right tools can be when paired with great music and a clear creative vision.
Looking Ahead…
For independent artists like above velvet air, every stream, follow, and save matters. This campaign not only boosted visibility in the short term but also laid the foundation for a deeper fan connection moving forward.
If you’re looking to grow your audience and drive meaningful engagement with your music, Songfly’s automated campaigns offer a proven way to do it without needing a massive team or marketing budget.
🎉 Want to try it for yourself? // Symphonic clients can launch a Songtools campaign right from their dashboard today.
📚 Need a deeper dive? // Log in to the SMS and head to the Client Offerings page to learn more about this partnership and how to get started.
