What is a music superfan and Why do they matter so much?
Spotify, Apple Music and Amazon along with UMG, WMG and Sony are all aggressively exploring how to serve and monetize superfans. But what is a music superfan and why do they matter so much? What is a music superfan? Way back in 2008, Kevin Kelly wrote about the value of 1000 True Fans: “To be a […]
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