Hip Hop News

How to Secure a Brand Deal as a Recording Artist

How to Secure a Brand Deal as a Recording Artist

A brand deal is a partnership between a recording artist and a brand, where the brand pays the artist to promote their products or services.  This can take various forms, including: Endorsements: The artist endorses the brand’s products in exchange for payment, either through social media posts, advertisements, or in-person appearances. Sponsored content: The artist […]

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Alicia Keys’s “Hell’s Kitchen” Picks Up 13 Tony Award Nominations

Alicia Keys’s “Hell’s Kitchen” Picks Up 13 Tony Award Nominations

Alicia Keys’s Hell’s Kitchen heads into the 77th Annual Tony Awards with 13 nominations. The semi-biographical musical tied Stereophonic for the most noms in 2024. Hell’s Kitchen made it into the Best Musical category. Three performers from the show also earned acting nods. Additionally, Michael Greif scored a  Best Direction of a Musical nomination. Alicia

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La La Anthony Reflects on How Music Has Changed Since Her VJ Days

La La Anthony Reflects on How Music Has Changed Since Her VJ Days

What’s HappeninFrom radio to television, La La Anthony just keeps expanding her brand, but always keeps hip-hop part of it.Interview: Aleia WoodsEditor’s Note: This story appears in the Spring 2024 issue of XXL Magazine, on stands now. As a proud member of 50 Cent’s Powerverse, La La Anthony has found her groove as an actress with

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